Deepfake
Fake but realistic video, audio or images made with AI.
In everyday terms
AI can clone a voice from a short clip or swap faces in a video, which can be used for fun, for film, or for scams and misinformation.
For professionals
Synthetic media from generative models; countered by provenance standards (e.g. C2PA), watermarking and detection, none foolproof.
Think of it like…
Photoshop for video and voice, but automatic and very convincing.
You've already seen it
Scam calls imitating a relative's voice, fake celebrity endorsements.
Myth vs reality
Myth: You can always spot a deepfake.
Reality: Quality improves fast. Verify through a second channel when stakes are high.
Quick check
A "family member" calls urgently asking for money in a slightly odd voice. Best move?
- Send money fast
- Hang up and call them back on a known number
- Ask them to speak louder
- Ignore all calls forever
Show answer
Hang up and call them back on a known number: Verify through a separate trusted channel.